Artificial intelligence is transforming dozens of industries from finance to tech and retail. Artificial intelligence is changing the way brands do Business. For digital marketers, it’s changing the way they connect brands with their audiences. Shoofly can help develop the AI that helps transform customer-facing services for digital marketers by increasing efficiency and optimizing user experience.
AI-Enhanced PPC Advertising
If you want to work with large-scale PPC campaigns, Shoofly’s machine-learning algorithms can help you find new ways for optimizing your layout, copywriting, targeting, and bids. Shoofly can create an AI system that makes it easier to cut to the core of what inbound marketing is all about. Your customer is out there, somewhere, probably near a computer or something, and they’re looking for you. They just don’t know it yet. Shoofly will help you connect with them swiftly.
Thanks to Shoofly, you can get insight into which content is most effective, according to the behavior of targeted customers that allows you to utilize content marketing that gets results. Shoofly’s algorithms can automatically perform competitive research on topics selected, to ensure that it’s worth spending time. AI based content strategy tools use machine learning to help you discover ideas and offer suggestions about which topic clusters to pursue.
Use of AI Chatbots
AI powered Chatbots are used by businesses to automate responses to solve customer queries and in data collection, keeping the audience updated about products and services. They can serve clients 24/7 and retain their data for future use. Also, the applications of chatbots are huge and the amalgamation of Chatbots with Artificial Intelligence and machine learning is the new game-changer to improve your digital marketing solution. They are being used by companies of all sizes, and are becoming easier and easier to integrate into websites on a small to large scale.
AI Powered Email Marketing
Shoofly can help you customize emails based on user data to reach your target audience with the power of AI. Shoofly can personalize content based on customer behavior and preferences. You can send customers a special offer on their birthday or any special events that are customised according to the customer and that too without barely any manual efforts. This AI powered email marketing strategy also can incorporate seasonal offers, allowing you to promote a holiday special or an annual sale, considering the previous sale data and enhancing the campaign.
Lead scoring is a methodology that is used by shoofly for ranking leads based on customer behavior relating to their interest in product or service and their current place in their buying cycle. It helps to identify who is likely to engage or buy. No one wants to lose time with unqualified leads and it helps to focus on qualified leads. Companies can score leads by number or by using segregating terms like High, Medium or Low.
Target Right Audience
Targeting the right audience is very important in online business. Shoofly’s Machine Learning algorithms can segment the audience depending on location, demographics like age, gender, education, income, profession etc and psychographics like interest, preferences, attitudes etc. It helps to decide which target audience is best for your product or service. Artificial intelligence analyzes millions of data line items on a multiple users, that will help digital marketers to market the products to the various customer segments effectively.
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